Cultural Matchmakers. Brand Architects. Talent Strategists.
Connecting world-class talent, select elite brands, and cultural institutions to create collaborations that define modern influence
Founded by Jennifer Frommer — the creative force behind collaborations including Miley Cyrus x Maybelline, Beyoncé x Levi’s, Tyler, the Creator x Coca-Cola, and partnerships for Harry Styles and Lil Nas X — we curate a hand-picked roster of creators, innovators, and institutions across the worlds of culture, creativity, and innovation.
Representing a curated roster of creators + cultural leaders across music, fashion, digital, and sport
How we help our partners
Curate, source, and book global talent across all categories for events, summits, and campaigns
Booking + Curation
act as an extension of your team in negotiating and securing talent for campaigns and cultural initiatives
Negotiation
Discovery
utilize advanced AI research tools to identify emerging and brand-aligned talent
Partnerships
develop brand partnerships and cultural collaborations
Development
represent and produce custom cultural IP and content
advise brands and institutions on cultural strategy and talent integration
Strategy
our team
Jennifer Frommer
Jennifer Frommer is an award-winning Culture creating expert, immersed in creativity and technology. Most recently, Jennifer served as SVP of Brand Partnerships and Licensing at Columbia Records for close to a decade. Now, she sits at the helm of The Curation Society and is UNICEF’s Music Chair.
Jennifer has engineered award-winning campaigns combining entertainment, fashion, art and technology with some of the world’s biggest influencers, artists and brands. Jennifer is an expert in creating visual storytelling programs, advertising campaigns and branded content stunts with brands including Jaguar, Pepsi, Samsung, Apple, Microsoft, Google, and many others.
She’s created immersive experiences with global superstars including: Beyonce, Tyler, the Creator, Madonna, Lil Nas X, Lady Gaga, Eminem, Adele, Miley Cyrus, Pharrell and many others. She is well recognized in her field for her unmatched expertise in helping brands target Gen Z tapping into digital and social tactics matched with data analytical insights.
Keely Higgins
Keely Higgins is a connector and culture-driven strategist at the intersection of music, brand, and community. Previously leading iconic campaigns with artists like Megan Thee Stallion and Gunna at 300 Entertainment (Warner). Known for turning big ideas into culturally resonant moments, she combines deep industry relationships with strategic vision—balancing creativity, and business impact.