About The Curation Society
A BOUTIQUE CULTURAL ADVISORY BUILT ON THE BELIEF THAT THE MOST MEANINGFUL PARTNERSHIPS ARE CREATED THROUGH TRUST, ACCESS, AND THOUGHTFUL CURATION.
Unlike most agencies, we work with both brands and A-list talent, giving us a unique perspective on how exceptional partnerships are conceived, negotiated, and brought to life. Our deep relationships across entertainment, sports, luxury, media, philanthropy, and business provide unparalleled access to the people, places, and moments shaping culture today.
Every engagement is bespoke. We provide a highly personalized, white-glove service, partnering closely with both brands and A-list talent. For brands, we unlock access to exceptional celebrities, athletes, creators, and cultural leaders whose influence authentically advances their business objectives.
For A-list talent, we identify the right brand partners, strategic collaborations, and commercial opportunities that elevate their projects, amplify their visibility, and create long-term value.
From luxury brand partnerships and celebrity collaborations to global summits, thought leadership platforms, philanthropic initiatives, and unforgettable cultural experiences, we bring together the right people at the right time.
Every collaboration is approached with strategic thinking, creativity, discretion, and meticulous execution to create work that is culturally relevant, commercially impactful, and built to endure.
our team
Jennifer Frommer is an award-winning Culture creating expert, immersed in creativity and technology. Most recently, Jennifer served as SVP of Brand Partnerships and Licensing at Columbia Records for close to a decade. Now, she sits at the helm of The Curation Society and is UNICEF’s Music Chair.
Jennifer has engineered award-winning campaigns combining entertainment, fashion, art and technology with some of the world’s biggest influencers, artists and brands. Jennifer is an expert in creating visual storytelling programs, advertising campaigns and branded content stunts with brands including Jaguar, Pepsi, Samsung, Apple, Microsoft, Google, and many others.
She’s created immersive experiences with global superstars including: Beyonce, Tyler, the Creator, Madonna, Lil Nas X, Lady Gaga, Eminem, Adele, Miley Cyrus, Pharrell and many others. She is well recognized in her field for her unmatched expertise in helping brands target Gen Z tapping into digital and social tactics matched with data analytical insights.
Jennifer Frommer
Keely Higgins is a connector and culture-driven strategist at the intersection of music, brand, and community. Previously leading iconic campaigns with artists like Megan Thee Stallion and Gunna at 300 Entertainment (Warner). Known for turning big ideas into culturally resonant moments, she combines deep industry relationships with strategic vision—balancing creativity, and business impact.