Originated and executed the creative vision for a brand campaign featuring Jose Alvarado for Azzaro Parfums. Scripted and creatively directed an original video that brought together athlete culture, storytelling, and fragrance in an authentic and visually compelling moment.

Sourced top-tier talent and guests for The Wall Street Journal's Sports Summit, bringing together influential voices from sports, business, and culture to drive high-impact programming and audience engagement.

Conceived and developed the creative vision for a "Day in the Life" campaign featuring Jose Alvarado, crafting an authentic narrative that brought together storytelling, culture, and brand purpose.

Developed and facilitated a luxury partnership between Mikimoto and Emily Blunt, culminating in a statement high jewelry moment at the Met Gala and supporting broader global brand visibility.

Created and negotiated a social-first partnership between Jose Alvarado and ChapStick, uniting one of New York's most exciting athletes with an iconic American brand.